Slocum et al. (2008) Thematic Cartography and Visualization. Pentice Hall
ColorBrewer: An online tool for selecting color schemes for maps. The Cartographic Journal 40(1): 27-37.
Choosing the number of data classes is an important part of map design. Increasing the number of data classes will result in a more "information rich" map by decreasing the amount of data generalization. However, too many data classes may overwhelm the map reader with information and distract them from seeing general trends in the distribution. In addition, a large numbers of classes may compromise map legibility—more classes require more colors that become increasingly difficult to tell apart.
Many cartographers advise that you use five to seven classes for a choropleth map. Isoline maps, or choropleth maps with very regular spatial patterns, can safely use more data classes because similar colors are seen next to each other, making them easier to distinguish.